Monday, April 28, 2008

GT Experience - Demo Tour

GT Bicycles Launches Fully-Supported Demo Program
Madison, WI
reposted from

GT Bicycles is set to launched a unique mountain bike-focused demo program at the Sea Otter Classic in Monterey, CA. The GT Bicycles Experience will visit bike shops and mountain bike festivals nationwide, providing an outlet for enthusiasts and shop employees to demo the latest GT bikes, learn about the product technology and above all, enjoy a true VIP cycling experience.

“A great ride starts with the right bike, but it doesn’t end there,” said Jenni Schwai, Director of Marketing for GT Bicycles. “Whether you want a cup of freshly made coffee before a morning ride, a set of lights to borrow for a 24-hour race or a trainer to use for a pre-race warm-up -- we’ve got you covered.”

Celebrating its 20th year of building championship-winning mountain bikes, GT Bicycles has long been recognized for race-proven technologies, such as its trademark Triple Triangle design and patented Independent Drivetrain (ID) suspension technology. GT introduced a pair of 6” all-mountain bikes this year -- the Sanction 1.0 and Force 1.0 – both of which are available to test through the GT Bicycles Experience demo program. The fleet also includes the lightweight 4” cross country Marathon Pro, the iconic Zaskar hardtail and the women’s specific GTw Marathon 2.0.

As part of the GT Bicycles Experience, riders can:

  • Try CrankBrothers’ easy-to-use clipless pedals
  • Demo the new CycleOps PowerTap disc wheels
  • Warm up on a CycleOps fluid trainer
  • Sample Jelly Belly Sport Beans
  • Check out NiteRider light sets
  • Use Park Tools to dial in their bikes
  • Ride Kenda’s latest tires
  • Check out Saris’ easy-to-use 3-bike Thelma hitch rack
  • Demo the helmets and body armor
  • Drink an ice-cold VitaminEnergy sports drink

The GT Bicycles Experience Demo Tour is available for shop visits. Interested dealers can contact Louis Angeley, GT Demo Manager, at

To learn more about the GT Bicycles Experience Demo Tour, please visit

GT is owned by Dorel Industries (TSX: DII.B, DII.A).

About GT Bicycles
Built on its race-proven performance products, GT Bicycles has been designing technologically advanced bikes in the road, mountain and BMX categories since 1973. For more information about GT Bicycles, please visit

Cannondale Sports group and its GT Bicycles brand are part of the Dorel Industries (TSX: DII.B, DII.A).

About Dorel
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and bicycle categories with an array of trend-setting products. In the Juvenile segment, Dorel’s powerfully branded products such as Quinny, Maxi-Cosi, Safety 1st and Bébé Confort have shown the way to safety, originality and fashion. Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and SUGOi have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. The Company exerts relentless innovation and marketing flair across all of its divisions. Dorel is a $2 billion company with forty-six hundred employees, facilities in seventeen countries, and sales worldwide.

US operations include Dorel Juvenile Group USA; the Cannondale Sports Group; Pacific Cycle; Ameriwood Industries which produces ready-to-assemble furniture; Altra Furniture; and Cosco Home & Office. In Canada, Dorel operates Dorel Distribution Canada and Dorel Home Products. Abroad, operations include Dorel Europe and IGC in Australia, a manufacturer and distributor of juvenile products. Dorel Asia sources and imports home furnishings products. Dorel China has eight offices which oversee the sourcing, engineering and logistics of the Company’s Asian supplier chain.