Tuesday, November 17, 2009

Why Spend the Money?

So I'm going through my Google Reader the other day and I stumble across this gem of a release.


http://www.bicycleretailer.com/news/newsDetail/3411.html


Amazing. So what you are saying is that for $100 plus parts, plus labor, plus however long a lead-time, you can have your bike actually ride like it's supposed to. Wow. That is innovation at its finest. I'm typically not one to add fuel to a fire (who am I kidding, yes I am!) but we here at GT felt the need to craft our own press release, albeit fake. It's no industry secret that there has been no love lost at an executive level between the letters G, T and S, but this opportunity was just too good to pass up. To my friends at the S, you know I love you, For everyone out there, enjoy.


GT Launches No-S-Tune for Dealers

Bethel, CT – GT Bicycles has launched No-S-Tune – a basic concept in which you do not have to spend any extra money on custom shock valving to make your bike work properly.

Since 1998, GT has offered a patented suspension technology that allows the rider to get the most out of his/her suspension with minimal effort in pedaling. This all without a special shock or custom tuning on the valves. In an effort to raise the bar even more, in 2001 GT simplified its suspension system to make service and maintenance even easier. By using common parts found in any shop and making the pivots easy to service, GT has found that No-S-Tune is exactly what dealers and consumers are looking for.

For 2010, GT will continue to offer this same, no cost service to all of its customers. “Riders shouldn't need to spend money on their bike to make it work right.” says GT Marketing Manager Robb Zbierski, “Our commitment is to provide the most efficient and effective suspension system available right out of the box, and this is another step toward that commitment. We love big riders and small riders and riders in between and we don’t want to see individuals spend unnecessary funds to tune their suspension just because everyone's a little different.”

Regular No-S-Tune service will start at nothing, and for those older hard to find models service also starts at nothing. In the event you need new bearings, no need to search around for or ship your bike to a service center that only works on one brand. GT pivots are so easy to service, you can actually take your bike to any bike dealer and use common parts that are likely already in stock.

Zbierski also noted that No-S-Tune is a simple, service concept that GT has seen work well in other industries and can’t believe other bike manufacturers haven’t caught on to it. “We’ve done plenty of research and studies” adds Zbierski, “and found that once a person buys a bike, they just want to ride and not worry about spending more to make it work right.”

For more information on Independent Drivetrain and how it stacks up to the competition, check out www.gtbicycles.com/tech

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